How to promote your idea through visual design and story?

Date:2020-03-12 17:38
training poster
“Design won’t save the world, but it will make it look good.”

FinTecubator Multi-Media Team had organized an online Design Training on 20th February for the members of the five start-ups with the aim of teaching them how to present their idea through visual design and storytelling as they would have more chances to sell their idea during the incubation process.

The packaging is always a vital factor either on selling a product or an idea. As the start-ups were going through the incubation process, more opportunities were waited ahead for the intrapreneurs to sell their idea in order to gain the acceleration fund.

Thus, FinTecubator Multi-Media team had conducted an e-learning design training towards the intrapreneurs, imparting them some skills on how to present their ideas more vividly and persuasively and encouraged them to tell their story as an intrapreneur.

In a word, FinTecubator would always support intrapreneurs during their start-up journey and would hold more tech training in the near future to boost their journey according to their needs.

Contents of the training:

They were given the lecture in mainly three dimensions, how to visualize your idea through design, how to use a wireframe to construct a blueprint for your application and how to express your idea through storytelling to catch the pain point of the audience.

Sarah Wu, the UI/UX designer of the FinTecubator team, introduced the principles of the design in the first place.

“Design your ppt, making it simple and attractive is the first step of a wonderful speech.”

Sarah made a comparison between the slide made from a university professor for his lecture and that of Steve Jobs on the release conference for the latest Apple products, from which she simply demonstrated how crucial a beautiful slide is if you want to gain success in the business world.

To design a perfect slide for a presentation, she summarized the skills and gave us six tips.

1. Keep it simple
2. Limit the text
3. Use suitable graphic for the contents
4. Use colour, forming a poignant contrast to draw attention
5. Choose the fonts well
6. Emphasize the key message

Later, she gave a brief introduction of what is User Interface Design (UI Design) to help the participants in understanding how UI Design dramatically affects the usability of an application and how it affects the user experience.

Participants then had a basic concept of the role a UI Designer in developing an application. They learned how to communicate with the UI Designer to optimize the usability of the application in accordance to their ideas and make the design more adapted to the targeted users.

Task Flow and Wireframe:

Van Wang, the UI/UX designer of FinTecubator team, introduced the task flow and wireframe to the participants. By creating the template of these flows, it helped them present the interactions and context of the application more clearly.

Given the situation that drawing flows are the first step towards creating a working prototype for the application and help the designers, developers, potential interviewers understand how the application works, participants were taught to use Axure to showcase how the user will react through different scenarios and what kind of user experience they want to develop.

Through this section, participants learned how to use flows to depict their ideas and facilitate the communication among the developers which provides a more effectively way to collaborate.


Waylin Che, the copywriter of FinTecubator team, shared his experience on how to deliver the brand voice through storytelling and impacted some marketing skills on promoting the brand and how to define the potential audiences that we are positioning.

Since intrapreneurs were facing quite a few opportunities to give a presentation of their product and brand, it had always been essential for them to learn how to address a speech to sell their idea.

“We are all passionate about listening to the story since childhood. It is the way how we understand the world.”

To make the participants realize the importance of storytelling in delivering information and why a story is way more persuasive than a plain content, Waylin began with a story of how children learn disciplines by listening to a fairy tales. 

After that, Waylin introduced serval marketing strategies to analyze the potential audiences and the brand’s position to define the kind of story to tell. As he said, “There is a connection between storytelling, branding and marketing.” He reminded the participants to form an image of the brand and audiences in mind before choosing a topic.

After defining the topic of the story, Waylin shared his experience in using a typical structure to compose a story. He highlighted the importance of conflict in creating tension and explained how conflict draws attention.

To meet the need of the audiences, he assimilated the pain point of the market with the conflict of the story to help participants in understanding how to catch the attention in a pitch.

Share to: