HKTDC X Hang Seng InnoClub Seminar Series – Excelling Customer Loyalty through Digital Engagement

Date:2022-09-23 09:42

Digital transformation — providing simplified and user-friendly platforms, becomes the key of enhancing customer loyalty in modern society. With the aim of exploring diverse digital engagements, InnoClub, a one-stop platform jointly established by Hang Seng Bank and Hong Kong Trade Development Council, organized a seminar session to share innovative business solutions for excelling customer loyalty on 13th September (Tuesdays).

Mr. Simon Yuen, Head of Personal Banking Products in Hang Seng Bank, is invited in the panel discussion. He pointed out that for the banking industry, customer loyalty is the most solid support for the success of the banking business while digital engagement is the core to maintaining customer loyalty. It is the reason that Hang Seng always adhere to the customer-centric as the starting point of all work as well as offers sustainable and innovative solutions from clients’ perspectives.

In addition, with the development of Fintech, there is a growing number of companies undergoing digital transformation, trying to develop more innovative products from the user side to provide convenience for customers to expand the influence of products. During the seminar, we were pleasantly surprised to see three representative retail companies that insist on digital innovation share their business solutions, which include Partyking, an excellent startup team of Hang Seng Bank. As the Internal Startup, with the help of FinTecubator, Partyking has grown into a mature B2B2C one-stop e-coupon platform, which integrates sharing and rewarding functions. Learn from their past experiences, Partyking can get support is because the team constantly adjusts the details of products and services, adding new merchants to bring new benefits to customers, while allowing customers to naturally integrate the platform into their social circles to achieve the purpose of expanding their business territory.

An ideal consumer experience is no longer a traditional two-way communication between enterprises and consumers, but a diversified digital engagement. Successful businesses must start with consumer needs and create new value propositions and business models that increase the value of the consumer lifecycle. FinTecubator is looking for more valuable and innovative business solutions, all colleagues are welcome to join Internal Startup 2022/2023, please access “Internal Startup” page at SharePoint of Hang Seng, and if you have any queries or are seeking collaboration, feel free to contact us, we will help you to make your dreams come true!

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