FinTecubator held a Fireside Chat with serial entrepreneurs sharing pitching skills
Fireside chat with serial entrepreneurs
On 6th May 2020, FinTecubator invited two serial entrepreneurs (Sabrina Yang and Heatherm Huang), who have rich experiences in pitching, to share some practical presentation skills with FinTecubator colleagues and five intrapreneurs from our internal start-ups.
As our start-ups are going to pitch Hang Seng internal angel investors for endorsement and fundraising in the following months, there is still a long way for them to go before the pivotal moment comes. FinTecubator, in response to their demand, arranged a Fireside Chat with the topic of how to deliver a successful pitch and handle problems from investors.
With two hours of sharing and discussion, hopefully, the Fireside Chat could enhance their presentation abilities and facilitate their intrapreneur journey.
Highlights of the Fireside Chat
How to allocate your time during a 10-minutes presentation？
Sabrina：“When it comes to time allocation, it really depends on the time of your presentation. Generally, a 10-minutes pitching can be mainly divided into three parts. Firstly, spend 20% of the time talking about the problem you have found, and propose your solution. Then you can spend 40% of the time demonstrating your value proposition, which is the most crucial part of your whole presentation and it is the core factor why your solution stands out from the rest. Lastly, you still have 40% of the time showing your business traction, growth rate, market size and marketing strategy to prove the potentiality of your product. Though the time you allocated in each part can be flexible, remember to emphasize the most appealing point to attract investors’ attention.”
How to excel from the crowd within a short time？
Heatherm: “Sometimes you only have 3 minutes to introduce your idea to investors, so it is impossible to go through every detail with them within such a short time. You only need to highlight one point in particular, which can be one slide, one number or your background story to impress any one of the investors, winning an opportunity to get to next meeting with him. By that time, you need to convince him that there is a certain value in your product during the one-on-one pitching.”
How to pitch if the product is still in incubation process？
Heathem: “You should be clear why you want to build this product and what is your advantage. Tell your personal story and demonstrate your expertise in this field. Let investors believe your personal background fits your start-up idea and you are the one who are capable of leading the team forward.
How to gain traction if the business is just started？
Sabrina: “You could launch a minimum viable product to the market. Do a small survey of your early adopters, receiving feedback from them. Then analyst the data of your early adopters to calculate how big the market will be in the future and the cost of customer acquisition. The result can serve as a point which can logically explain to investors your business traction.
How to do a public speech？
Sabrina: “You should know your product inside out, especially key points and key financial features. Remember well your overall speech structure but you don’t need to recite every single word one after another. Record your speech when you are practicing and pay attention to your facial expression and gesture.”
Heathem: “Write your script in advance. Keep in mind the exact time you are going to spend on each slide. Address speech to different types of person to gain feedbacks and see which point fascinated them the most.”
How to handle investors questions？
Heathem: “Bad investors ask about founders’ school. Good investors ask why they picked this idea. Great investors ask about their childhoods. But most of the investors ask you common questions, for instance, your deck, so they can have a deeper understanding of what you are doing. These questions are easy to handle and can be prepared in advance. However, some investors may have a profound experience in a certain domain and will challenge your expertise.”
Sabrina: “If investors raise a question that you have never thought of before, just believe in your best judgement, analyzing the problem and show your logical thinking ability. If you, unfortunately, blank out, don’t be panic. You could just kindly ask for their email and get back to them later after you do your research.”
Continual supports for intrapreneurs
During two hours sharing, the questions raised by our intrapreneurs have been enthusiastically answered and have given them some practical skills on pitching of various situation. We believe, mentoring is crucial to intrapreneurs’ growth and entrepreneurs’ practical experience sharing can greatly facilitate their success. Therefore, FinTecubator will continue to seek external supports to deliver training to our intrapreneurs as it has always been.